You’re bring up your site and … something’s not right. In fact, something is very wrong. How do you know if you’ve been hacked? Here are 12 definite signs… 1: Your Site Vanishes If you’re online and your site has disappeared and the only thing that comes up is a blank screen with an, “Oops! …
Introduction Web design is complex enough as it is. You have to worry about mobile accessibility, design aesthetics, user friendliness, SEO, and so much more. But when you consider just how many mistakes one could make and how dearly those mistakes could cost the owner of the website… well, it’s frankly just mind blowing! The …
Is your website showing its age? It’s a new year and many of us humans are making resolutions to be and look better. And guess what? You need to think about whether your website needs to make a resolution, too. Let’s face it. Many of us look at website redesign as a hassle. If our …
SEO changes are coming one after another – like waves. And in 2019, you’ve got two choices: sink or swim. Sound dramatic? Maybe it is. But the truth is that it’s getting more and more difficult to stay on top of the shifting tides of SEO. Google’s updates its algorithm regularly and doesn’t share the …
How to Avoid Getting Slapped by Google’s E.A.T. Update Has your organic traffic taken a nosedive lately – or if not a nosedive, at least a significant dip? There’s a reason for that. Google tweaks its search algorithm all the time. Some updates are small and make only a small difference in search rankings. Others …
SMS stands for short message service and is also called texting or text messaging. SMS messages or ‘texts’ are usually sent from one mobile phone to another, but can also be sent from a business to customers’ mobile phones. More and more businesses are using SMS marketing, either in conjunction with their other marketing efforts, or as a stand-alone channel. And since it’s …
Having a great-looking website that represents your company is enough to keep your business healthy and growing – right? If only it were that simple. The sad truth is that most local businesses aren’t doing everything they can to generate leads online. And, it all starts with their websites, which – let’s face it – …
Blogging can be a great way to position yourself as an authority and create customer loyalty – if you’re willing to devote the time necessary. Forgo the advertorial dribble. Decades ago some bright entrepreneur realized that if he wrote his sales copy to look like an editorial, he’d get more readers and more sales. Thus …
Make sure that your strategy is aligned with the CAN-SPAM Act so that you’re not exposed to potential lawsuits. Here are the rules that businesses must follow: Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information — including the originating domain name and email address — must be accurate and …
Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search …