Let’s start with why website content creation is important for a business before they initiate the website design and development process. One of the most significant challenges we’ve observed is the delay in providing website content. Often, small business owners and start-ups believe they can cut costs by creating the website content themselves. Unfortunately, in …
Assuming you keep your content relevant and interesting, here are five formats that continue to win readers over time and time again. Bonus: All 5 are easy to research and write, too. 1: The “How-To” Anytime you can give your readers actionable “how to” content that they can immediately put to good use, you’re helping …
Your value proposition determines if people will bother reading about your product or close the page. If you get it right, sales can skyrocket. Get it wrong, and you’ll wonder why all that traffic isn’t converting into sales. The less known your company is, the more you need to work on and perfect your value …
First things first – what’s a ‘sticky’ continuity course? A continuity course is basically a membership where you drip feed the information to the members. Maybe it’s on how to build a list of 10,000 rabid buyers, or how to generate super targeted traffic, or how to use social media to get new fans, prospects …
Sumo.com collected a ton of content marketing analytics to understand how many people read online articles… And what they learned was shocking: Only 20% of readers finished reading an article The average visitor would only read 25% of an article So let’s say you’ve got a giveaway at the end of your article, or a …
You’ve just finished writing the sales copy for your new product. Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it? Because think about this – if you send a 1,000 people to your sales letter and NOBODY buys, you’ve just wasted all that traffic. …