If you’re looking to build a website for your business or personal brand, you’ll want to work with a web design company that can help you achieve your goals. But with so many options out there, how do you find the right partner for your needs? Here are some key things to look for when …
Sometimes even small changes can make a big difference in getting traffic through the SERPS. 1: Your content doesn’t connect with visitors Buyers want to be heard, understood and helped. Most of all, they need to feel they can trust the content on your website or they will leave. If your content is nothing but, …
Do you know what an ego booster testimonial is? It goes something like this: “Joe Smith is the greatest, nicest, smartest, sweetest, sexiest, gutsiest, tallest, handsomest guy I know – buy his stuff!” It sounds good to Joe Smith. Heck, it sounds AMAZING to Joe Smith. But does it sell his stuff? Generally, no. Prospects …
When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it. Every marketer knows that Google’s algorithms are proprietary. For that reason, using Google as a marketing tool can …
Most local businesses today have a website. A place where customers and potential leads can go to learn more about the company, and possibly even buy their product or use their services. But websites don’t always perform as they should. Maybe you’ve noticed that your bounce rate is high, meaning that people are coming to …
Introduction Web design is complex enough as it is. You have to worry about mobile accessibility, design aesthetics, user friendliness, SEO, and so much more. But when you consider just how many mistakes one could make and how dearly those mistakes could cost the owner of the website… well, it’s frankly just mind blowing! The …
Is your website showing its age? It’s a new year and many of us humans are making resolutions to be and look better. And guess what? You need to think about whether your website needs to make a resolution, too. Let’s face it. Many of us look at website redesign as a hassle. If our …
SEO changes are coming one after another – like waves. And in 2019, you’ve got two choices: sink or swim. Sound dramatic? Maybe it is. But the truth is that it’s getting more and more difficult to stay on top of the shifting tides of SEO. Google’s updates its algorithm regularly and doesn’t share the …