One of the biggest mistakes any small business owner can make is to believe they don’t need to engage in online reputation management, just because they run a small business. Nothing could be further from the truth. Infact the very fact that you run a small business makes it all the more imperative to manage …
One of the challenges small business owners have is collecting positive customer reviews in an online format. There are three main reasons for this: Customers often give a majority of their feedback verbally at the offline place of business spontaneously. Customers will often completely forget to leave a review online once they leave the business …
Negative reviews can really be stomach curdling to read for any small business owner. ‘Your Company sucks.’ ‘My order got messed up and it’s your fault.’ ‘I will NEVER order anything else from your business.’ ‘Do your employees know how to spell C-U-S-T-O-M-E-R S-E-R-V-I-C-E?’ Without a doubt, any business large or small has it’s share …
One of the most unfair aspects of online review sites is the ability for malicious people to game the system and post defamatory and false reviews about your business. Anyone can visit a site and post a review on just about any business and even if a site has a registration system, it is still …
In every sphere of life- be it in business, politics, religion or entertainment -has influencers. Influencers are people whose opinion holds sway over a large group of followers. How is this important in monitoring your small businesses online reputation? It’s important to find out which online bloggers have followers in your target market or your …
Quite naturally, a lot of small businesses don’t particularly like reviews sites and who can blame them. While customers can get an opportunity to publicly endorse and thank a business for a good job done, review sites tend to attract those who want to voice a negative experience at a business much more than those …
As a small business owner with a limited budget to spend on online reputation management, you can take advantage of free resources that will help you monitor what people are saying about your business online. Some of these resources are automated meaning that once you set them up, you don’t need to touch them again …
One of the most overlooked ways to monitor a business’s online reputation is in forums and groups. Before social media entered the scene, forums and groups were the dominant places where people with similar interests gathered to share information. And although social media may have overshadowed them, forums and groups are still alive and kicking. …
In every sphere of life- be it in business, politics, religion or entertainment -has influencers. Influencers are people whose opinion holds sway over a large group of followers. How is this important in monitoring your small businesses online reputation? Itís important to find out which online bloggers have followers in your target market or your …
No small business owner likes to see negative online reviews. They can be disheartening, annoying and quite shocking, but can also provide honest feedback about areas of your business that you may be blind to. Online reviews are here to stay so it’s best to know how to handle them correctly and how not to …