LinkedIn is one of the peculiarities of the social networking experiment. It’s not ubiquitous like Facebook, Twitter or even Pinterest. Yet, it has found a niche all its own, as a business tool, and particularly for small to mid-range companies who want to network and reach their intended market. The only problem you might be …
Once you conduct your market research and create a customer profile, you’re far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn’t keep up with the times, it can become irrelevant quickly. A product that was perfectly matched to your target market one month ago …
Creating a branded CV makes your job search much easier. This is a resume that clearly sets you aside from others and sells them on your unique qualities. Today, it’s not a matter of ‘Why should I hire you,’ but ‘Why should I hire you instead of all these other people?’ Your branded resume should …
No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just hoping that you’ll find people who will …
Seth Godin’s work is amazing, his posts are so deep with multiple levels of meaning and message. ——————— Long-term manipulation is extremely difficult – By Seth Godin In the short run, it’s easy. It’s easy to fool someone or lie to them or give them what they think they want. It’s easy to write a …
There’s a well-known internet marketer whose favorite quote is ‘Hope is not a marketing plan’. You can’t just pick a marketing strategy and ‘hope’ that it will work. Instead, you need to put together a detailed marketing plan where you lay out your arsenal of strategies for meeting your business goals. This isn’t a comprehensive …
Foursquare is a location-based social network. You can think of it as Twitter with GPS. It takes all the things everybody loves about social media sites and puts them together into a localized social network. Foursquare has been taking the online world by storm and it’s only getting bigger. How Does Foursquare Work? Foursquare has …
There is only one way to get Google to love your local business and that is to give Google what it wants. That makes sense, doesn’t it? So what does Google want from you? 1. Relevant Keywords: Google wants you to use keywords that match what people are typing into its homepage all day long. …
A typical business model might focus on three areas for each transaction: Recency, frequency, and monetary value. For example, let’s take a typical fast food joint and use it as an example. There are primarily three ways to grow a business. You can acquire more customers, which is which most businesses try to do. You …
By Nick Zieminski – Source Mon Feb 13, 2012 8:04am EST (Reuters) – Apple Inc (AAPL.O) has the best image of any American company, scoring a record high in a new reputation study, while financial institutions filled the ranks of the worst. Apple, co-founded by Steve Jobs in 1976, vaulted to No. 1 in Harris …