Large corporations often use what’s called the “open house,” or brand-building, model of advertising, which is expensive, time-consuming, and requires a lot of brand equity and trust over time before people make decisions to buy from them. With the “marketing funnel” model, a person makes a small purchase (yes, supplying an email or physical mailing …
The marketing funnel is not a complicated process. It’s a tool, or a process, to separate your prospects and customers into different buckets. For example we want to know the difference between our leads, customers that spend less than £10 a year with us, customers that spend more than £10,000 a year with us on …
Most people when they think of creating a business online, they think of creating a product, selling the product, and hope to make enough capital to finance their next product idea. This kind of thinking is short-term, and doesn’t lend itself well to a long-term business venture. When you stop and think about a longer-term …